Lead generation case study
From near-zero to 28 marketing qualified leads per month
Ascend Cloud Solutions was struggling to sell its expertise in a hyper-competitive niche. Our joined-up strategy of targeted lead generation and content marketing added volume to its voice.
The result to remember
500+ MQLs
generated in <18 months
Project profile
The client
Ascend Cloud Solutions
Based in Cork, Ireland, Ascend Cloud Solutions is a team of digital transformation experts specialising in cloud computing consultancy.
Founded by ex-VMware employees
Global client base
400+ cloud migrations completed
The problem
Unrivalled expertise in a noisy niche
Ascend Cloud Solutions' expertise is its biggest asset. Staffed by ex-VMware employees, the company offers unrivalled insights for brands looking to harness the cloud as a tool for growth.
The problem: getting its voice heard in a competitive niche. Despite its best efforts, Ascend Cloud was struggling to communicate its expertise and generate sales leads.
Our solution
A joined-up strategy of targeted lead generation, supported by SEO and content marketing
Ascend Cloud Solutions' expertise is its biggest asset. Staffed by ex-VMware employees, the company offers unrivalled insights for brands looking to harness the cloud as a tool for growth.
The problem: getting its voice heard in a competitive niche. Despite its best efforts, Ascend Cloud was struggling to communicate its expertise and generate sales leads.
Lack of consistent, qualified sales leads
Hyper-targeted, bespoke lead generation strategy:
Focused on key decision makers (CEOs, CTOs, sysadmins)
Fuelled by market-leading prospecting and sentiment analysis tools
Harnessing tailored email marketing backed by LinkedIn outreach
With human-led lead nurturing to turn prospects into qualified leads
Website generating little inbound traffic and near-zero enquiries
Brand-new, responsive website with:
Human-written content, optimised for search
Best-practice UI/UX design to reduce friction and improve conversions
Fresh branding to better reflect Ascend Cloud's role as digital leaders
Scant proof of expertise or thought leadership
Monthly package of eight blog posts:
Positioning Ascend Cloud as experts and educators
Supporting lead generation efforts with helpful, relevant content
Optimised for key top- and mid-funnel search queries
Project timeline
Client calls My Digital Hero
Initial discovery meeting
Strategy presented and approved
Lead prospecting begins
Website keyword research complete
Website content written
Website design complete
Website testing and approval
Website goes live
Lead outreach and nurturing begins
Content marketing strategy goes live
Roadblock…
Part of Ascend Cloud's problem was that it was targeting a niche within a niche. It didn't only need to reach IT professionals – it needed to convince IT professionals it was the right choice for a very specific job.
…Averted
The answer: precise targeting. Harnessing market-leading tools, we scoped prospects based on job role, behaviour and interactions with the client's website. All this added up to a very accurate picture of the prospect's current position, purchase drivers and likelihood to convert.
All this was backed up by our inbound marketing strategy. By publishing relevant, specialist blog content, Ascend Cloud didn't just shout about its expertise – it proved it, too.
500+
MQLs generated
in 18 months
1,278
Leads engaged
during 2023
70+
top-10 Google rankings
as of April 2026
'Simon and the My Digital Hero team have worked with us closely for a number of years, creating and managing our website and implementing our marketing strategy. The team's dedication is second to none. They are always available to assist with any queries and requests that we have and always ensure that they fully understand our needs.'
Ascend Cloud Solutions
Get in touch
Want to power up your pipeline?
We did it for Ascend Cloud Solutions, and we can do it for you. Get in touch with our experts to chat about your specific needs – we'll create a bespoke, joined-up lead gen strategy to match.
