What is lead generation in digital marketing?

In simple words, lead generation means finding people or companies ("prospects") who are interested in purchasing your product or services. Traditionally, this would mean dialling your way through the phone book or sending cold emails to hundreds of potential buyers. This is like trying to hit a bullseye with a blunderbuss. You'll reach lots of people – but chances are, only a handful will be interested in what you have to offer. (And then you've got to convince them to buy. Sheesh.) Our lead generation machine tool cuts out all of this hard work. It uses a potent mix of bleeding-edge tools and human ingenuity to gather prospects who are already primed to convert. Use a little charm and they're all yours.

Why is lead generation important?

Lead generation is as important as any other digital marketing tactic. Done well, it can be a very powerful and proactive form of marketing. You're not simply waiting for customers to come to you – you're putting yourself out there and saying, "We're great – here's why". It's especially important for niche B2B businesses that might otherwise struggle to attract attention. However, it can be just as effective for business-to-consumer (B2C) brands.

Why is user experience important in web design?

No matter how unique you think you are, you're always battling against a huge number of competitors. If a user finds your site hard to navigate, they're only a click away from one of your rivals. Good web design means good UX – and good UX means more orders, leads and trust.

HERO: the lead generation machine

Make sales make sense. Tap into a consistent stream of qualified leads with our growth hacking B2B lead generation engine.

Book a meeting

Conquer the fear

Stop worrying about where your next lead will come from. Let HERO build a consistent, scalable pipeline that delivers fresh leads every week.

Do more in less time

Save your sales skills for the hottest leads. Our lead generation machine warms up qualified prospects so you can focus on closing the deal.

Supercharge your budget

No commission. No hidden costs. HERO handles all your budget-draining prospecting work for one affordable monthly fee.

Predictable, guaranteed lead generation. Finally.

Transform your sales function with a fully managed lead generation outsourcing solution that never stops delivering.

You're ready to grow. But you don't have time to chase lukewarm leads – and expensive PPC campaigns have already battered your budget.

You need a HERO.

HERO is a fully managed B2B marketing solution that makes lead generation simple, affordable and scalable. For one affordable monthly fee, you can conquer the complexity of the sales cycle and concentrate on converting the prospects that matter.

No commission. No cold calls. Just a steady stream of piping-hot leads waiting for your call.

I need a hero

What our clients say

Our fully managed B2B lead generation outsourcing service has helped clients of all shapes and sizes. But don't just take it from us…

How it works

Are you ready to transform your sales function forever?

Of course you are. Here's how our lead gen outsourcing service works in three simple steps.

1. People-powered prospecting

Turn that trickle into a transatlantic pipeline.

Think a salesperson's job is never done? Well, say hello to fresh leads and free time.

When you choose our lead generation engine, you're not just getting a useful prospecting tool. You're strapping a rocket to your sales team and giving them the freedom to do what they do best: sell.

It all starts with our people-powered prospecting service. Our heroes become an extension of your sales team, working behind the scenes to identify high-value accounts, sift out timewasters and deliver piping-hot leads directly to your inbox. All you have to do is close the deal.

Website visitor tracking

Our cutting-edge, GDPR-compliant tools let us identify website visitors and track them down. This ensures we target prospects who are already primed to buy.

Lead nurturing

Forget chatbots and faceless AI. Your prospects are nurtured by lead generation and sales experts who know your offering inside out.

Auto-generated meetings

Wake up to a diary that's pre-populated with meetings. Your leads are already interested in your product or service – you just have to make the sale.

2. Targeted email marketing

How does a 65% open rate sound?

Lead generation is like cable TV: the more channels, the better.

That's why we also reach high-value prospects with targeted email marketing. It means you have more ways to get your message heard and reach the people who matter.

This isn't your typical cold email lead generation scheme. Thanks to our highly targeted approach and pinpoint messaging, our emails enjoy an incredible 65% open rate on average.

But this never means more work for you. We take control of the inbox, nurturing leads and answering questions until they're ready to jump on a call with you.

65% email open rate

That's more than three times the average across all industries.

Expert copywriting

Our writers know your audience and write the words they want to hear.

A/B testing

We're constantly testing, tweaking and refining to get the best results for you.

3. Calendar and CRM integration

Stop winging it. Start crushing it.

We've all been there. You've booked a discovery call with a prospect – but at the last minute, you realise you don't even know their first name, never mind their motivations and pain points.

Choose HERO and get the info you need on tap. With calendar and CRM integration ready to go from day one, it's like having a virtual assistant who manages your diary and passes you notes when you need them.

This means no prep work for you. Just a healthy calendar of pre-booked meetings, ready for you to strut your sales stuff.

A man in a blue shirt is holding a tablet and a pen.

Case studies

We're a cut above other lead generation firms. Here's the proof.

Milners Solicitors

We helped take this law firm from one enquiry per quarter to 550+ in total.

ToughGlaze

This glass specialist got clear results: 500+ qualified leads in just three months.

Ascend Cloud Solutions

For a niche business, any leads are good leads. But we racked up 500+ in less than 18 months.

Holding out for a hero?

Unlock the pipeline-swelling power of HERO today.

Is your sales pipeline dryer than the Serengeti? Want your team to use their talents rather than wasting time on dead-end leads?

It's time to call in the good guys.

At My Digital Hero, we're not like the other lead generation firms. We're a small band of digital do-gooders with next-gen technology on our side. It's time to save time – and save the world.

Let's do this

I need more time

Questions? No sweat

What is lead generation in digital marketing?
In simple words, lead generation means finding people or companies ("prospects") who are interested in purchasing your product or services.

Traditionally, this would mean dialling your way through the phone book or sending cold emails to hundreds of potential buyers. This is like trying to hit a bullseye with a blunderbuss. You'll reach lots of people – but chances are, only a handful will be interested in what you have to offer. (And then you've got to convince them to buy. Sheesh.)

Our lead generation machine tool cuts out all of this hard work. It uses a potent mix of bleeding-edge tools and human ingenuity to gather prospects who are already primed to convert. Use a little charm and they're all yours.
Why is lead generation important?
Lead generation is as important as any other digital marketing tactic. Done well, it can be a very powerful and proactive form of marketing. You're not simply waiting for customers to come to you – you're putting yourself out there and saying, "We're great – here's why".

It's especially important for niche B2B businesses that might otherwise struggle to attract attention. However, it can be just as effective for business-to-consumer (B2C) brands.
Why is user experience important in web design?
No matter how unique you think you are, you're always battling against a huge number of competitors. If a user finds your site hard to navigate, they're only a click away from one of your rivals. Good web design means good UX – and good UX means more orders, leads and trust.