What is search engine optimisation (SEO)?

Search engine optimisation means tweaking elements of a website (or webpage) to help it rank better in search engines. This is important because pages that rank well get tonnes more attention. In fact, studies show that the first 10 results in Google search capture around 70% of traffic. Talk about hogging the good stuff… You can pay for first-page rankings using Google pay-per-click advertising. SEO, however, focuses on organic search results: the links below the ads in Google search.

Newsflash: your customers aren't the only ones who visit your website. Robots do too. Google and other search engines send out platoons of robots to trawl the web. Each robot is like a digital scientist and a restaurant critic rolled into one. Its job is to review your website, take measurements and decide where your pages should rank. Good SEO works by appealing to robots and customers. It sends out signals to help Googlebots understand your website while ensuring a snappy, intuitive experience for human visitors.

How do you improve SEO?

How long have you got? SEO is like a jigsaw puzzle with a million pieces. Each piece contributes something to the big picture, whether it's on-page content, site speed, backlinks, domain authority, website structure… you get the gist. Long story short, it's a headache. But when you choose our fully managed SEO service, you can park the paracetamol. Our search engine optimisation specialists handle all the complicated stuff so you can focus on business.

What are keywords in SEO?

Keywords are the nuts and bolts of SEO and content writing. They're short words or phrases that describe your product and are commonly searched by Googlers. Writing high-quality, keyword-rich content is a great way to show customers – and Google – what your website is all about.

What are backlinks in SEO?

A backlink is a link that points to your website from another website. Backlinks are good for SEO because they show search engines that your website is a trusted source of information.

Fully managed SEO

Our affordable search engine optimisation services help you zap the competition

Book a meeting

Ethical approach

Leave the "dark arts" to Dungeons & Dragons. Our approach to SEO is based on proven best practices and Google guidelines.

Proven results

Sure, we've got a few grey hairs – but that's because we're seasoned veterans. Our knowledge and experience have helped clients across the UK thrive online.

Affordable expertise

We're all feeling the pinch. But as a small, tight-knit search engine optimisation agency, we can give you more of our time for a better price.

Not all heroes wear black hats…

Choose ethical, affordable search engine optimisation services that are tailored to your business.

We don't deal in the "dark arts" of SEO. It's not our style – and besides, dodgy techniques just don't work anymore.

Low-quality content? Cheap link building? Get-ranked-quick schemes? Forget it.

When you work with My Digital Hero, you get top-tier SEO without the risk of hefty Google penalties. We're a team of digital do-gooders – and that means using proven techniques that Google and customers love.

And we wouldn't be heroes if we did things by half measures. Our fully managed SEO service means you can leave all the tough stuff to us. All you have to do is sit back and watch those rankings roll in.

I need a hero

What our clients say

We've handled SEO for companies across the UK. Here's what they have to say…

How it works

It's all in a day's work for a digital hero. Here's how our fully managed SEO service fits together.

Search engine optimised content

Content marketing and search engine optimisation done right.

SEO and copywriting go together like tea and biscuits. With a steady stream of keyword-rich blog content, you'll delight your visitors and show Google that you mean business.

And this is top-quality, SEO-friendly stuff. Many of our blogs rank within the top 10 Google results – and everything is proofed and signed off by an expert copywriter with 15+ years of experience.

For you, this means more clicks and more visitors. And once they land, they'll want to read every word.

Link building

Expert outreach that connects with genuine bloggers.

We'll give it to you straight. Many so-called link-building experts just post shoddy articles on dodgy websites and call it a day. This can do more harm than good.

Choose My Digital Hero and we'll build relationships with genuine bloggers who are excited to talk about your brand.

With each blog post, you get a "follow" link from a website with a MOZ rating of 30 to 50 or more. That's a promise.

And once it's online, we provide a link so you can see our work in action.

Technical SEO

The geek stuff – handled with care by proud nerds.

Link building and website content writing are important for SEO. But they're only two slices of a very complicated pie.

The other slices get really geeky. We're talking things like site speed, internal link structure, security credentials and even the physical distance between your users and your servers.

The good news: we'll take care of all of it. Our search engine optimisation professionals are proud nerds – like, "we've seen every Star Wars six times" nerds. They build fast, mobile-friendly websites that tick every "technical SEO" box under the sun.

Note that technical SEO services are only available for websites built by My Digital Hero.

A man with a beard is holding a sign and pointing at a screen.

Case studies

See our superpowers in action.

Milners Solicitors

With a steady stream of blogs and SEO-friendly content, we helped this law firm rank for 1,400 relevant keywords.

Northumbria Cars

This local name saw sales increase 25% thanks to our heroic PPC and SEO expertise.

Stump Cross Caverns

Our renewed and refocused SEO strategy helped this tourist attraction boost a vital revenue stream by 57%.

Holding out for a hero?

Our professional UK SEO experts are ready to swoop into action.

Is Google holding your rankings for ransom? Need a hero to swoop in and save the day?

Consider this your Bat-Signal in the sky. Call My Digital Hero and watch those clicks, impressions and rankings rise like the Rocketeer.

We don't do off-the-shelf search engine optimisation packages – our fully managed SEO services are tailored to your business and your goals. So get in touch today and learn how we can put our digital superpowers into action.

Let's do this

I need more time

Questions? No sweat

What is search engine optimisation (SEO)?
Search engine optimisation means tweaking elements of a website (or webpage) to help it rank better in search engines.

This is important because pages that rank well get tonnes more attention. In fact, studies show that the first 10 results in Google search capture around 70% of traffic. Talk about hogging the good stuff…

You can pay for first-page rankings using Google pay-per-click advertising. SEO, however, focuses on organic search results: the links below the ads in Google search.
How does SEO work?
Newsflash: your customers aren't the only ones who visit your website. Robots do too.

Google and other search engines send out platoons of robots to trawl the web. Each robot is like a digital scientist and a restaurant critic rolled into one. Its job is to review your website, take measurements and decide where your pages should rank.

Good SEO works by appealing to robots and customers. It sends out signals to help Googlebots understand your website while ensuring a snappy, intuitive experience for human visitors.
How do you improve SEO?
How long have you got?

SEO is like a jigsaw puzzle with a million pieces. Each piece contributes something to the big picture, whether it's on-page content, site speed, backlinks, domain authority, website structure… you get the gist.

Long story short, it's a headache. But when you choose our fully managed SEO service, you can park the paracetamol. Our search engine optimisation specialists handle all the complicated stuff so you can focus on business.
What are keywords in SEO?
Keywords are the nuts and bolts of SEO and content writing. They're short words or phrases that describe your product and are commonly searched by Googlers.

Writing high-quality, keyword-rich content is a great way to show customers – and Google – what your website is all about.
What are backlinks in SEO?
A backlink is a link that points to your website from another website. Backlinks are good for SEO because they show search engines that your website is a trusted source of information.