CASE STUDY: web design, PPC and SEO for the automotive industry

Learn how we helped MVH Rental rule the organic rankings and slash its cost per click.

The situation

A trusted local name that was stuck in the digital doldrums.

MVH Rental is a proudly independent vehicle rental firm with branches in Gateshead and Sunderland. The company has been a local staple since 2002. Since then, it's helped hundreds of happy customers with its affordable, flexible approach to car hire.

Business was ticking along at a steady pace – but it was hardly supersonic. The team knew its website was underperforming, so they called in our heroes to blow away the cobwebs and help them compete with the industry giants.

The solution

Our marketing senses are tingling…

First step: a deep dive into MVH's website. Did this antique still have marketing potential?

Hardly. The site didn't just look old-fashioned. It was difficult to update, it was SEO-unfriendly and it ran about as quickly as a snail in a snowstorm.

It was so slow, in fact, that PPC marketing would have been a bust. The team would be lumbered with a low Google Quality Score and higher-than-average costs. Not our style.

There was only one thing for it. MVH would need a brand-new website, optimised from the ground up for SEO and PPC.

A man is sitting in a chair using a laptop computer.

The results

Website delivered. Rankings secured.

Our superheroes got straight to work, creating a zippy, easy-to-use website that we knew Google would love and customers would adore.

This wasn't a refurb – it was a complete overhaul. Our copywriters crafted brand-new, search-engine-optimised content that targeted local searches and primed customers to convert. And our web development wizards delivered a fresh, modern design rooted in SEO and UX best practices.

With these foundations in place, it was time to unleash MVH's digital potential. This meant a conversion-friendly, budget-optimised PPC campaign – and a round of four monthly blogs to keep customers clicking.

The results speak for themselves…

Automotive web design

Responsive modern website delivered in <1 month.

Automotive SEO

Responsive modern website delivered in <1 month.

Automotive PPC

5% higher CTR than average.

CLIENT TESTIMONIAL

"Simon is one of those few people who deliver what they promise. Before meeting Simon we dealt with many corporate businesses who promised so much and delivered so little. In the five years we have dealt with Simon he has transformed our business, achieving top results on Google at a cost much lower than we previously paid. Also in the past if there was an issue we would have to report the fault to our Google provider, however now Simon constantly monitors our website and deals with any issues immediately. If you want to expand or develop your business the I can thoroughly recommend this business."

Peter Jackson