What is pay-per-click (PPC) marketing?

Pay-per-click marketing is a type of online advertising. It gets its name from its payment model – every time a customer clicks on your ad, you pay a fee. PPC ads come in all shapes and sizes. Here at My Digital Hero, we specialise in Google Ads paid search optimisation. This focuses on the ads you see at the top of the page in Google search.

How do Google Ads work?

Google Ads is Google's PPC ad management suite. It works like an online auction house – but instead of bidding on Pez dispensers or car parts, you're bidding on the right to appear in search results. When you create a PPC campaign, Google will ask how much you're willing to pay for a user to click on your ad. This is your bid. If a competitor places a higher bid on a keyword, their ad will appear more frequently and more prominently than yours. Strategic bidding is a key component of our pay-per-click optimisation service. We choose the right keywords and the right bids to maximise visibility, ROI and the bang per buck spent.

How much do Google Ads cost?

Many factors affect the price of PPC ads. Competition, seasonality and the quality of your ads all have a part to play. With all this considered, you can expect to pay anything from a few pence to £40 or more for a single click. Of course, forking out £40 is only worth it if you get conversions. That's where PPC campaign optimisation comes in – it's about weighing up costs and boosting conversions to make your budget go further.

How do you make money with Google Ads?

As some business guru said somewhere, you've got to spend money to make money. And so it goes with Google Ads. In the world of PPC, you make money by bidding on advertising space and enticing customers to pay for your products or services. Ideally, you'll make more moolah from sales than you spend on ads.

What is PPC management?

"PPC management" simply means "looking after a pay-per-click advertising account". You can spend time and resources doing this yourself or ask a PPC marketing agency like My Digital Hero to handle it for you. A key part of our service is pay-per-click optimisation. Using our creative superpowers and marketing smarts, we regularly tweak your keywords, spend and ad copy. The results? Cheap pay-per-click advertising with more conversions and better ROI.

Google pay-per-click optimisation

Amplify your message and boost ROI with expert PPC ad management

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Heroic results

Our clients spend 28% less per click than the UK average.* They don't call us "digital heroes" for nothing…

Simple, affordable pricing

No commission, no confusing payment tiers. When you work with us, you pay one affordable monthly fee. Simple.

A trusted paid search company

We know Google paid advertising like Superman knows Spandex. Our PPC heroes are all fully qualified graduates of the Google Ads Skillshop.

More bang for less buck

Cheap pay-per-click advertising? They said it couldn't be done…

It's simple. You want to spend less on ads while winning more revenue. We're here to make it happen.

My Digital Hero's paid search optimisation service is laser-focused on your needs, your goals and – above all – your spend. That's why our clients pay 28% less per click than their UK peers.*

How do we do it? We play by Google's rules but don't always take the obvious path. It's a creative and proven approach that treats your monthly budget as if it were our own.

We've helped all kinds of clients, from tourist attractions to niche B2B businesses. Get in touch to learn how we can help you.

I need a hero

What our clients say

We manage pay-per-click advertising for clients across the UK. Here's what they have to say.

How it works

Want to know how our heroic PPC campaign optimisation service works? Hang tight while we get our capes…

Fully managed PPC ad management

Sit back and watch the conversions roll in.

Sign up for our pay-per-click optimisation service and we'll handle all the hard stuff. With our heroes at the helm, you can expect more visibility, reduced costs and better ROI.

That's because we never stop pulling levers and pressing buttons. Our approach is both reactive and proactive – we sniff out new keyword opportunities while keeping our X-ray eyes on mounting spend and cost efficiency.

And oh boy does it work. On average, our clients enjoy a 28% lower cost per click (CPC) than the UK average.*

Google Ads audit

We start by getting to know your account and making it feel like home. Our paid search analysis looks at all aspects of your campaign, including keywords, spend, targeting and Quality Score.

Implementation

This is where we put our recommendations into action. If you're happy, we'll go ahead and create a new Google Adwords PPC advertising account that works like a conversion-boosting machine.

Ongoing optimisation

A PPC management agency's work is never done. We're constantly looking for new ways to optimise spend and unlock new marketing opportunities for you.

Creative copy

Snappy creative that wins clicks and primes customers to convert.

Ad copy is like your online shop window. Get it just right and you'll have customers queueing outside your digital door.

We work with professional writers who are skilled in the arts of Google pay-per-click advertising. They know the tricks that get you clicks.

And that's not all. We'll also write conversion-primed landing pages that work hand-in-hand with your adverts and speak to customers in your unique tone of voice.

For you, this means a better Quality Score and lower costs-per-click. Heroic.

Fast, flexible PPC marketing

Take advantage of new opportunities – instantly.

Paid search engine marketing has a special superpower: it lets you change your mind at the drop of a hat.

Want to create a flash sale? Kickstart a new product launch? Take advantage of seasonal trends? Thanks to our proactive, fast-moving approach, your new ads could be up and running in just a few short hours.

See, sometimes smaller is better. We work as a tight-knit team because it allows us to dedicate more time to you and your marketing goals.

A man with a beard is holding a sign and pointing at a screen.

Case studies

See our superpowers in action.

Northumbria Cars

Learn how we helped this local car dealership slash its cost per click by 98%.

Calder Windows

Could it be clearer? With our help, this window specialist generated nearly 700 leads in 10 months.

MVH Rental

Increasing clickthrough rate is notoriously tricky. So, how does a 5% boost sound?

Holding out for a hero?

Choose fully managed pay-per-click optimisation with a personal touch.

Some PPC agencies treat you like a tiny number on a very large spreadsheet.

But we're different. As a small but plucky paid search company, we're free to give you our time – and our expertise.

When you work with us, you get the best of both worlds. You can sit back and let our fully managed PPC advertising management service bring the clicks – or you can tell us what you need and we'll spring right into action.

Ready to save the world, one click at a time?

Let's do this

I need more time

Questions? No sweat

What is pay-per-click (PPC) marketing?
Pay-per-click marketing is a type of online advertising. It gets its name from its payment model – every time a customer clicks on your ad, you pay a fee.

PPC ads come in all shapes and sizes. Here at My Digital Hero, we specialise in Google Ads paid search optimisation. This focuses on the ads you see at the top of the page in Google search.
How do Google Ads work?
Google Ads is Google's PPC ad management suite. It works like an online auction house – but instead of bidding on Pez dispensers or car parts, you're bidding on the right to appear in search results.

When you create a PPC campaign, Google will ask how much you're willing to pay for a user to click on your ad. This is your bid. If a competitor places a higher bid on a keyword, their ad will appear more frequently and more prominently than yours.

Strategic bidding is a key component of our pay-per-click optimisation service. We choose the right keywords and the right bids to maximise visibility, ROI and the bang per buck spent.
How much do Google Ads cost?
Many factors affect the price of PPC ads. Competition, seasonality and the quality of your ads all have a part to play.

With all this considered, you can expect to pay anything from a few pence to £40 or more for a single click.

Of course, forking out £40 is only worth it if you get conversions. That's where PPC campaign optimisation comes in – it's about weighing up costs and boosting conversions to make your budget go further.
How do you make money with Google Ads?
As some business guru said somewhere, you've got to spend money to make money.

And so it goes with Google Ads. In the world of PPC, you make money by bidding on advertising space and enticing customers to pay for your products or services. Ideally, you'll make more moolah from sales than you spend on ads.
What is PPC management?
"PPC management" simply means "looking after a pay-per-click advertising account". You can spend time and resources doing this yourself or ask a PPC marketing agency like My Digital Hero to handle it for you.

A key part of our service is pay-per-click optimisation. Using our creative superpowers and marketing smarts, we regularly tweak your keywords, spend and ad copy. The results? Cheap pay-per-click advertising with more conversions and better ROI.