What is drone videography and how can it boost your marketing?

Simon Edward • 18 March 2025

Looking for innovative ways to engage potential customers? Find out how drone videography can help.

How times have changed. Once upon a time, if a filmmaker wanted aerial photography, they would have to hire a helicopter and a pilot. It was an expensive venture – but one which undeniably resulted in a lot of cool shots.

Today, filmmakers can get similar results with just a drone and a drone operative. Not only is it much, much cheaper, but it also provides filmmakers with footage in stunning high definition.

Marketing and filmmaking have always influenced each other. So, it's no surprise that marketing agencies are increasingly offering drone footage for businesses.

Drone videography can help businesses stand out in a crowded online field. The challenge is the same for everyone: how do you stop people scrolling long enough to see what you have to offer?

Drones can achieve this with jaw-dropping footage that helps you tell a story, build your brand and show off more of your products or services than any other medium.

So, if your engagement and click-throughs are low, why not consider drone videography? It could be just what you need to elevate (sorry) your business. Read on to find out how the sky's the limit (double sorry).

Six reasons why your business should use drone videography

1. It's eye-catching

There's no denying that aerial footage catches the eye. It shows us landscapes from a new perspective – one that's mostly out of reach. This can be an effective way to stop potential customers from scrolling right past you.

2. It gives the viewer more

If your business is centred on a specific location, drone footage can show off more of it than ever before. Drone footage is ideal for showcasing your facilities, offering viewers a greater sense of space, scale – and excitement.

This makes it a great choice for brand storytelling. If you manufacture a product, for instance, you can show the journey from raw materials to manufacturing to the end customer. This can help engage viewers.

3. It's quick

Gone are the days when aerial shots required cranes, helicopters and teams of operatives. Today, all you need is a licensed pilot and a suitable spot for lift-off.

It's not just that the filming itself can be done so quickly. It's also that the footage can be immediately uploaded and shared. This means businesses can drastically speed up the design cycle, shortening the gap between idea and execution.

4. It's cost-effective

One of the most remarkable trends in recent years has been the democratisation of high-tech equipment. In this respect, drone videography is fast becoming the equivalent of your smartphone's camera – a high-end piece of technology that's available for relatively little.

Every business is conscious of its marketing budget and looking to make its money go further. Drone videography is a great way to get memorable, impressive marketing materials without breaking the bank.

5. It's high-quality

Did you know that drones can capture full HD at 4K resolution? This means even small businesses can give their brand the Hollywood treatment.

And at a time when people need a reason to stop scrolling, this level of professionalism can make all the difference. Go give your brand a luxury makeover!

6. It keeps people on your website

If one of the biggest challenges faced by businesses today is the scroll economy, another is how to drive people to their websites – and how to keep them there.

Engaging content is a surefire way of increasing both website traffic and the amount of time people spend on your site. In turn, this can help improve your search engine rankings.

Drone videography: a case study

Here at MDH, we don't just drone on about drones. We also provide our clients with dramatic, compelling aerial footage to give their brands an airborne boost.

We've shot everything from hospitals and hotels to homes and heritage. And if you'll allow us to briefly blow our own trumpet, the results speak for themselves – check out this showreel if you don't believe us.

Who can use drone videography?

A key benefit of drone videography is its versatility. Whatever your business, you could stand to gain from exploring it as a marketing medium.

Property companies, construction and tourist destinations can all harness drone technology to showcase their sites in unparalleled – and unprecedentedly dramatic – detail.

Outdoor event companies can communicate the buzz they create with aerial crowd shots. Manufacturers can show how their products are made – and demonstrate how they work from a new angle.

Yes, drone videography is a versatile and rapidly evolving art form that can take your brand into the stratosphere. But before you put "drone shoot" in the diary, you need to familiarise yourself with the UK's regulations surrounding drone videography.

What are the regulations surrounding drone videography in the UK?

At the time of writing, drone videography in the UK is regulated by the Civil Aviation Authority (CAA).

We don't have space to cover the regulations in detail. Many refer to physical constraints – how high the drone can be flown, how far from airports, how far from bystanders, and so on.

But the key consideration for businesses is that drones equipped with cameras must be operated by professionals. And by "professional", the CAA means someone with an operator ID.

If you're passionate about the possibilities of drone videography, there's no reason why you shouldn't train as a professional operator. But if you just want some quick, cost-effective marketing materials, it usually makes more sense to work with a professional.

Drones are a fantastic way to enhance your brand identity, stop potential customers from scrolling past you and tell a compelling story. We hope this article gives you a bit of inspiration.

Are you looking for high-quality video marketing materials? At My Digital Hero, we specialise in live-action video, animation for marketing and YouTube video production. And in case that wasn't enough, we're a dab hand at drone videography, too. Let's make your next project even better – start by booking a free discovery call online.

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