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Heroic Insights: the straight-talking digital marketing agency blog

Get up-to-the-minute digital marketing insights with no waffle and no jargon. It's all here at Heroic Insights: a blog about SEO, PPC and other cool stuff we find on our travels.

Looking for innovative ways to engage potential customers? Find out how drone videography can help.

What is drone videography and how can it boost your marketing?

by Simon Edward • 18 March 2025
Looking for innovative ways to engage potential customers? Find out how drone videography can help.
Worried that your outbound emails are coming across as nags? Find out how to avoid this in our guide

Lead generation: the fine line between outreach and nagging

by Simon Edward • 10 March 2025
Worried that your outbound emails are coming across as nags? Find out how to avoid this in our guide.
Think you can get away with using AI-generated copy without anyone noticing? Here's why you're wrong

Your customers know you're using AI-generated content

by Simon Edward • 4 March 2025
Think you can get away with using AI-generated copy without anyone noticing? Here's why you're wrong.
In digital marketing, how do you convert leads into sales? Find out how a sales funnel can grow

What is a sales funnel in digital marketing?

by Simon Edward • 26 February 2025
In digital marketing, how do you convert leads into sales? Find out how a sales funnel can grow your brand.
How many people click on Google Ads each day? And how many of those clicks convert? Let's calculate…

Do people really click on Google Ads?

by Simon Edward • 24 February 2025
How many people click on Google Ads each day? And how many of those clicks convert? Let's calculate…
Looking for creative ways to turn locals into leads? Discover 10 of the best ideas

How to generate leads for your local business

by Simon Edward • 7 February 2025
Looking for creative ways to turn locals into leads? Discover 10 of the best ideas in our expert guide.
Bluesky is big news – but is this fresh-faced social media platform worth your marketing efforts?

Using Bluesky for marketing: is it worth it?

by Simon Edward • 4 February 2025
Bluesky is big news – but is this fresh-faced social media platform worth your marketing efforts? Let's find out.
A robot is sitting at a desk writing on a piece of paper.

Why we don't (and won't) use AI for copywriting

by Simon Edward • 2 February 2025
Some marketing agencies will use AI for copywriting – but not My Digital Hero. Find out why in our article.
A robot is sitting at a desk using a laptop computer.

AI lead generation can rescue your sales pipeline and social life

by Simon Edward • 2 February 2025
What's the point of AI lead generation? What does it do and how does it work? Learn the ropes in our guide.
A superhero is riding a penny farthing down a cobblestone street.

Google does Google Ads wrong

by Simon Edward • 2 February 2025
Google is quick to offer PPC account optimisation advice – but is it worth following? Guess what we think…
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