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Heroic Insights: the straight-talking digital marketing agency blog

Get up-to-the-minute digital marketing insights with no waffle and no jargon. It's all here at Heroic Insights: a blog about SEO, PPC and other cool stuff we find on our travels.

Looking for creative ways to turn locals into leads? Discover 10 of the best ideas

How to generate leads for your local business

by Simon Edward • 7 February 2025
Looking for creative ways to turn locals into leads? Discover 10 of the best ideas in our expert guide.
Bluesky is big news – but is this fresh-faced social media platform worth your marketing efforts?

Using Bluesky for marketing: is it worth it?

by Simon Edward • 4 February 2025
Bluesky is big news – but is this fresh-faced social media platform worth your marketing efforts? Let's find out.
A robot is sitting at a desk writing on a piece of paper.

Why we don't (and won't) use AI for copywriting

by Simon Edward • 2 February 2025
Some marketing agencies will use AI for copywriting – but not My Digital Hero. Find out why in our article.
A robot is sitting at a desk using a laptop computer.

AI lead generation can rescue your sales pipeline and social life

by Simon Edward • 2 February 2025
What's the point of AI lead generation? What does it do and how does it work? Learn the ropes in our guide.
A superhero is riding a penny farthing down a cobblestone street.

Google does Google Ads wrong

by Simon Edward • 2 February 2025
Google is quick to offer PPC account optimisation advice – but is it worth following? Guess what we think…
A person is holding a wooden block with the word mql on it.

MQLs vs SQLs: know your leads

by Simon Edward • 2 February 2025
MQLs and SQLs: what's the difference? Learn all about this important aspect of sales and marketing.
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Video marketing: 5 vital statistics to show your boss

by Simon Edward • 2 February 2025
Need some stats to convince your boss that video marketing will benefit your brand? Load up on these.
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What does "good SEO" look like in 2025?

by Simon Edward • 2 February 2025
Forget the boring essays and fun-sponge webinars. Here's a simple test you can use to tell whether your SEO is "good SEO". Thank us later.
A man and a woman are standing in front of a computer monitor.

The secret to good web design

by Simon Edward • 2 February 2025
What's the secret to good web design? Learn our secret formula – a dab of design wizardry, a sprinkle of research and plenty of user-focused content.
A man with a beard is typing on a laptop computer.

How to write heroic SEO copy [a beginner's guide]

by Simon Edward • 2 February 2025
This post was written by an old man who's probably been writing SEO copy for longer than you've been off baby formula. Take his advice.
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