Video marketing: 5 vital statistics to show your boss
Need some stats to convince your boss that video marketing will benefit your brand? Load up on these.
Video marketing can take different forms. It could be animated, CGI, live-action or a blend of all three. It could be a straight-ahead advert or an explainer video that breaks down a key concept.
Whatever form they take, videos can be a powerful tool in your marketing armoury. Why? There are two main reasons.
The first is that we're indisputably living in the Age of Video. With smartphone, laptop and tablet usage at an all-time high, people are watching more video content than ever before.
Second, marketing is all about telling stories – and video is the perfect medium for spinning an engaging yarn. This is true whether you're using live-action, animation or CGI.
Take a live-action advert. It's not just in social life that people like putting a face to a name. Getting you and your teams' faces out there can personalise your brand in a way that cold hard text can't.
Or think about animations. Marketing is all about offering solutions. One of the best ways to market a solution is to break down a difficult concept and explain how your product or service can help. And it's no exaggeration to say that video is far, far better than text or pictures when it comes to explaining tricky concepts.
Nevertheless, not everyone wants to embrace video marketing. Some think that the production costs are too high – that there won't be enough of an ROI to make it worthwhile.
To this, we say "Balderdash!" and "No sirree!" At My Digital Hero, we offer engaging, beautiful videos that don't cost the earth.
But if your boss still needs convincing of the power of video marketing, here are some vital statistics to support your case.
1. More than three billion people watch videos on the internet
"A lot of people watch videos online" is ready to join statements like "water is wet" in the
Guinness Book of the Bleeding Obvious.
Still, think about it: more than
three billion people consume video content. That's almost half the population of the Earth.
This statistic speaks for itself. Video marketing isn't some kind of nerdy niche. It's one of the quickest, easiest and most effective ways to share your brand story with as many people as possible.
2. 88% of business owners say that video marketing offers a positive ROI
(Source)
In business, lots of good ideas are buried in a grave marked "Where's the ROI?" And with good reason – if you're going to spend money, you need to know it will turn a profit.
Well, you'll be pleased to know that 88% of business owners have reported that video marketing offers a positive ROI. And while we can't be sure, we strongly suspect that the 22% who answered differently had bad video marketing to blame.
So if your pitch for a video marketing campaign gets batted away on the grounds of ROI, this is a powerful statistic to share.
3. 95% of people have watched an explainer video for a product or service
(Source)
Sometimes, you need to explain a product, service or concept before you can sell it. Animated explainer videos are one of the best ways to do it.
At My Digital Hero, we're passionate about words – but we know that when it comes to complicated concepts, video is king.
This is because it can get the point across so succinctly and memorably. And with so many people online absorbing so much video content, it's a way of getting your brand identity under the noses of potential customers.
4. 93% of brands get new customers through video marketing on social media
(Source)
This one speaks for itself. Video marketing on social media gets customers through the door – whether that's the door to your premises or your web store.
With this in mind, you'd have thought every boss would be gagging for some snappy, engaging social media videos. But there's one obstacle in the way.
From one point of view, social media is easy. Simply log on, post and comment. From another, it's an absolute
nightmare.
An effective social media strategy involves multiple channels, each with its own way of working. If you're already pushed for time, learning the differences between, say, the right aspect ratios for TikTok, Facebook and the rest can be far from welcome.
That's where we come in. As well as helping you produce video content for social media, we can manage posting too. With a well-planned content calendar and engagement analytics taken care of, you'll be watching your customer base grow in no time.
5. 70% of people bought a brand after seeing it advertised on YouTube
(Source)
Along with doubts about ROI, doubts about conversion rates are a major obstacle to video marketing. "Yes," your boss might say, "this is all very well and good – but will it get bums on seats, products in carts, or people through the door?"
The answer is a resounding "yes". According to Google, nearly three-quarters of people have bought a brand after seeing it advertised on YouTube.
YouTube is a great place to advertise because it targets users based on their search histories and interests. That means you're not trying to give a vegetarian a flyer for rump steak (metaphorically speaking). Instead, you can get your advert to the people who are most likely to engage.
So what are you waiting for? Give your brand a leg-up by advertising on YouTube.
Final thoughts
Video marketing can help you reach new customers, flesh out your brand identity and tell the story you want to tell. This is true whether you're doing a traditional live-action ad, an animated explainer video or an elaborate CGI production.
At My Digital Hero, we believe in the power of video – and our services reflect this belief. So, if you're looking for engaging, beautiful
video production and animation, don't hesitate to
get in touch with My Digital Hero. We'd love to help turn your vision into a reality.
